BJP to promote Gomata Puja, tinned cow urine, cow-shampoos, oils and detergents

BJP’s Uttar Pradesh unit has launched a "gomata puja" (cow worship) campaign, ostensibly to create awareness against cow slaughter but aimed at consolidating its Hindu votebank ahead of general elections.

In order to capture the imagination of the cow belt, the BJP is falling back on the slogans of its predecessor, the Jan Sangh. "Desh dharam ka nata hai, gau hamari mata hai (The cow is related to us, through religion and nation, as our mother)" or "Janam janam ka nata hai, gau hamari mata hai (The cow is our mother in every birth)."

The campaign, from early October, will run for a year, sources said. The party’s Gorakhpur MP, Yogi Adityanath, is playing an active role in the campaign, which will end with the worship of 10 cows at Gorakhpur. It was launched from Bahraich, which recently saw communal violence over cow slaughter.

In line with this, the BJP government in Uttarakhand has decided to "procure cow urine, refine it and sell it to ayurvedic pharmacies." Other BJP-ruled states may soon follow. A stall at the BJP’s headquarters sells cow-based shampoos, oils and detergents. source  

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